Casio Offers Upgrades on New Digital Cameras By Pop Photo Staff April 2006 Trade In, Trade Up Program Powered by Dealtree   Casio Inc. announces the Casio Trade In, Trade Up Program, where consumers have the opportunity to trade in their old camera, regardless of brand, and trade up to a new Casio digital camera. To provide consumers with an easy way to upgrade to the latest technology available in digital cameras, and even receive bonuses when upgrading to certain Casio models, Casio will offer the Trade In, Trade Up program from April 1, 2006 through December 31, 2006. Consumers can visit, http://exilim.casio.com/tradeup or any participating retailer’s website to check the value of their trade in camera. Casio has teamed up with participating retailers, and Dealtree Services, Inc. as a service provider, to provide a way to trade in any brand of an older model camera to receive a check for a trade-in value, and in some cases even an additional bonus, as a reward for purchasing a new Casio Exilim digital camera. “We realize that people are purchasing their second or third cameras, and often question what to do with their current ones. Casio Inc. is not only offering consumers an incentive to buy a new digital camera, but we are helping to minimize environmental waste and preserve our environment”, said Bill Heuer, Senior Vice President of the Digital Imaging Division for Casio, Inc.

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